The Rêve — Space For Living
Services
Brand Strategy
Brand Naming
Brand Identity
Art Direction
Web Design
The challenge
Stealth Collective Projects had evolved into a boutique property development studio, but its existing name and identity no longer communicated the depth of its offering. The brand also failed to reflect founders Alesha and Brett’s values of intentional design, lifestyle insight and connection to the land. A complete repositioning was required to clarify the offering, articulate the brand’s philosophy, and align the identity with a more discerning audience.
The solution
The revitalised identity pairs warmth and refinement with a grounded, lifestyle-led tone of voice. The new name, The Rêve, reflects the founders’ belief in crafting homes that bring a dream lifestyle to life.
A key visual device—a minimal, upward-facing triangle—was introduced as a subtle nod to the iconic barn-style roofline that inspired their first project. Used throughout the layout system, this form creates a sense of structure, elevation and direction, reinforcing the connection between land, architecture and aspirational living.
The tagline “Space for Living” captures both the physical experience of their homes and the sense of emotional clarity they aim to create. Together, the visual and verbal identity system now clearly communicates the essence of The Rêve: delivering bespoke, design-led homes that honour the land and enrich the way people live.
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